Mediaplex Rich Media Solutions

Mediaplex introduces its enhanced suite of Rich Media solutions - providing accessibility to a larger spectrum of digital interactive ad formats including:

Expandable Ads Maximize your presence across websites through interactive expanding rich media which supports integrated Flash video and a wealth of unique dynamic features.		Floating Ads Increase brand exposure with visually engaging, high impact content that 'floats' above your publishers' web pages. Allow publishers to control ad duration and page positioning.
Tandem Ads Fight through a sea of conflicting messages and brands by synchronizing your ad content across multiple placements on a publisher's web page. Guaranteed to increase share-of-voice through only a single ad impression.		In-Banner Video Ads Reach your audiences with fluid streaming video hosted by Mediaplex and served into any desired ad format, with an unlimited number of user engagements tracked and reported in MOJO Adserver.

A number of advanced features unique to Mediaplex complement this offering:

• Dynamic Messaging - offering the ability to generate and manipulate all rich media content in split-second real time. Video, images and textual copy can be assembled into any of the above ad formats on the fly. Rich Media ads may also synchronize with external data sources, such as an advertiser's own product feed to manage creative attributes.
  
  
• SKU-Level Reporting - tracking any dynamic changes made to rich media ad content through Mediaplex's proprietary Dynamic Messaging technology. Creative variants may be distinguished and their performance reported seperately, allowing true multivariate or A/B split testing.
  
  
• Advanced Behavioral Targeting - allowing segmentation of users based on recognition of rich media interactions (i.e. if user exhibits tendency to stop autoplay video, target user with non-autoplay ad). With Mediaplex rich media always reaching its target audience, creative delivery is optimized and precious ad impressions are not wasted.
  
  
• Dynamic Cross Channel Retargeting - personalizing rich media ads to provide an experience consistent with behavior on other online marketing channels (i.e. dynamically populating a display banner with a user's previous search criteria).
  
  
• Dynamic Geo Enrichment - tailoring rich media ad content to the user's physical location. This may include dynamic insertion of the user's State, DMA or Zip in the body of the ad, or as a parameter appended forwarded to advertiser's landing page on clickthru.
  
  
• Correlation to Media Buys - combining Mediaplex's Rich Media capabilities with powerful Adserver technology, Mediaplex can provide unique insights into how the advertiser's entire portfolio of rich media ads perform across all media buys, what traction these ads are getting across various geos, which specific ads yield higher ROI, what is the target frequency for each rich media creative etc... With Path to Conversion analysis, the real value of the advertiser's rich media investment can be proven with visibility into how this medium attains, contributes to and influences winning conversions.

Backed up with 'full service' support from an experienced team of technicians, Mediaplex alleviates time and adminstrative burdens from launching rich media. Our team will take responsbility for the following functions:

• FULL SERVICE Setup and Configuration - on receipt of a completed Rich Media Questionnaire, Traffic Workbook and creative assets (SWF, FLV files etc...), Mediaplex will have your rich media campaign setup in MOJO Adserver in a timely manner.
  
  
• FULL SERVICE Testing and Troubleshooting - for assurances over accuracy and peace of mind that your rich media ads function perfectly in MOJO Adserver, Mediaplex will test and troubleshoot all rich media creative prior to campaign launch.
  
  
• FULL SERVICE Trafficking (on request) - if required Mediaplex will happily traffick your rich media campaign and provide the necessary support to your publishers so that your ads are up-and-running in no time at all.