Mediaplex In-Banner Video Overview

Mediaplex’s Rich Media suite provides opportunities for advertisers to reach their audiences with more interactive and visually engaging applications. With video proving itself as an effective medium for raising brand awareness and driving better conversion rates than its static counterparts, Mediaplex meets this head on with support for the In-Banner Video format.

The service is reliably supported by Akamai - a Premier Authorized Adobe Flash Video Streaming Service (FVSS) provider and the world's largest Content Delivery Network (CDN). Akamai delivers live streaming of real-time audio and video in the Flash FLV format and is scalable to meet the skyrocketing demand for high quality rich media content, ensuring a seamless end-to-end user experience.

In-Banner Video support is also complemented with robust reporting by Mediaplex on an 'unlimited' number of interactions including:

• Flash Video Player events (i.e. Video Start, Pause, Stop, Completion, Audio On/Off, Replay, Fast Forward)
• Expand /Collapse actions on video expand panel.
• Exit links from video.
• 'Custom' events (specific to ad)