A ‘floating ad’ or ‘overlay’ is defined as:
"A type of rich media Web advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period (typically 5-30 seconds). The most basic floating ads simply appear over the Web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions can come in any shape or size and include sound, animation, and interactive components" (SearchCRM.com)
The prevalence of the floating ad in recent years is attributed largely to the high impact it delivers.
Benefits to Advertiser
- Publisher is given full control over positioning and layering attributes. By specifying screen coordinates and z-index as parameter values passed to the Mediaplex ad tag, the publisher can effectively optimize the delivery of the ad so it refrains from obscuring or interfering with their site’s core content and other <div> layer elements.
- Publisher may control the timeout of the floating ad to comply with their own specifications. Again this can be set as a variable passed on the ad tag.
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