Mediaplex Expandable Ads Overview

Advertisers use the Expandable rich media format to expand an ad creative into a larger creative upon a user mouse-over or click interaction. The most common implementations expand leaderboard creatives vertically into larger rectangles (i.e. expand from a 90 pixel height to a 500 pixel height.) or expand 250x300 rectangle creatives horizontally into larger rectangles (i.e. expand from a 300 pixel width to a 600 pixel width.) Many other implementations are also possible with the expandable ad format.

• Provides more ad space to share interactive experiences and information with the advertiser's audience.
• Supports the inclusion of any number of rich media features, including video, within a single ad unit
• Includes ability to measure the number of ad expansions and the amount of time the ad is expanded, in addition to measurements common to all Mediaplex Rich Media ad formats