Mediaplex Dynamic Messaging Overview

Today’s sophisticated marketer requires an ad serving solution that ensures the most relevant messages are displayed consistently and in as timely a manner as possible. Mediaplex's proprietary 'Dynamic Messaging' technology provides the perfect solution by ensuring the latest prices or promotions are synchronized across all online marketing activity in real-time, and at a minimal cost.

Through a user-friendly interface, multiple ad components (i.e. images) and copy can be assembled on the fly to create rich, customizable creative executions.

A product feed uploaded to the Adserver informs Mediaplex on how many creative variables need to compiled into their own respective ad units. In the example below three distinct messages with varying taglines and background images need to be generated and tested:

The simple reconciliation of product feed and raw assets create the required output:

Benefits to Advertiser:

• Expedite time-to-market of new product lines and offers by streamlining production cycle.

• Reduce creative implementation time and costs by using a ‘single’ template to generate ‘multiple’ messages instantly.

• Increase response rates through more targeted, relevant messaging by coordinating on-site web content and messaging across the entire display channel in real-time.

• Build customer confidence, loyalty and retention through the quick generation of personalized and targeted one-to-one messages.

• Engage more efficiently in multivariate testing between different creative concepts, landing pages etc…
  
  
• Create automated delivery and expiration flight date schedules for online promotions.