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Integrated real-time bidding with MOJO DSP
Real-time bidding for ad impressions is now firmly a reality. In fact, automated trading now accounts for around 20% of all online display advertising. It’s not surprising – advertisers exploiting real-time bidding are seeing significant increases in both click-through rates and conversions. And average revenue increases are in the order of 300% over traditional static buying.
Of course, as you’d expect, making real-time bidding work can be complex. With so many variables in play – multiple parameters, multiple data sources – delivering an effective strategy at the level of individual impressions can be daunting. That’s where our demand side platform, MOJO DSP comes in.
Everything you need to thrive in real-time
MOJO DSP lets you take advantage of your greatest online opportunities. Now you can buy real-time impressions across multiple ad exchanges. You can immediately use the insights you gain across campaigns to reach the most profitable audience for your goals. And you can exploit advanced features such as our dynamic behavioural targeting, optimisation and rich media to create the most persuasive message and deliver it in the most compelling way.
Of course, today’s customers live on multiple platforms. So MOJO DSP integrates data from multiple channels including:
- Web
- Search
- Mobile
- Affiliate
- Display
- And social
This data then drives decisions on which impressions to serve to which customers in real time. The result is more targeted communications, greater control and improved ROI.
What could real-time bidding do for the performance of your online advertising? Contact us to discover more »