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Updated: 2 hours 3 min ago


Tue, 08/06/2013 - 08:23

Rich Media is on the rise. In fact Forrester predicts 150% growth in Rich Media advertising over the next four years. But what does that mean?colourful-ink-drop-1024x660

For advertisers and publishers Rich Media can be hugely interesting and generate more traffic as well as be a more engaging and memorable experience for users.

What does Rich Media do?

A rich media advert offers the user a full brand experience without leaving the publishers website. IAB defines Rich Media ads as those where users can interact with the content, as opposed to solely animation.  The format for Rich Media ads can be anything from transitionals and over-the-page units as well as floating ads, page take-overs and tear-backs.

It’s basically engaging content in any format.

Why use Rich Media?

Rich Media is entirely customisable and has been proven to show a much higher interaction rate than normal Flash creative. Users like Rich Media, which is one of the reasons for its increasing popularity.

Advertisers tend to like the medium as they have a larger space to provide better visuals and drive engagement. There’s just more space to have fun with.

What’s more there’s increased tracking opportunities and more calls to actions which no other creative format can offer.  Advertisers can report on custom metrics as well as all standard performance metrics; you can see why Forrester think Rich Media is the next big thing can’t you.

Here at Mediaplex we take this one step further and integrate the use of big data to target your audience and show the right message, to the right person at the right time.

We’ve been at the forefront of collecting and leveraging user data to deliver more powerful and compelling brand experiences. Rich Media is no exception.

Smart Rich Media, that’s how we call it, brings beautiful Rich Media together with a clever data strategy to get the most out of any marketing campaign.


Mon, 05/20/2013 - 08:51

“Data-driven marketing” is an aspirational goal for many leading marketers. Brand websites can be an incredibly rich source of marketing data, but most marketing organisations use tag management and data collection methods that are outdated, incomplete, and error prone.

You can’t be data-driven if your data is incomplete and inaccurate. It’s time to get smarter about your brand marketing data.

Make sure you take a look at this 30 minute presentation followed by 30 minutes of Q&A from David Yovanno, Mediaplex President, alongside James McCormick from Forrester Research; which dives into the world of Tag Management and explores the latest on how to get the most from your marketing data.

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