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Campaign: Improving ROI through instant retargeting for Dell
Advertiser: Dell with Mediacom
Campaign Info: Dell wanted to leverage Mediaplex’s market leading retargeting technology which can instantly establish and retarget micro-segments set by a combination of paid media interactions and direct visits to categorised content pages.
Results: Mediaplex devised a creative technology solution to enable...
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Campaign: Integrating online channels with flythomascook
Format: SEM, SEO
Advertiser: flythomascook with BLM Quantum
Campaign Info: Mediaplex was tasked with measuring the impact of all of the online marketing channels for flythomascook including; Paid search, SEO, affiliate marketing and display, identifying any changes in cost and influence ratios to make tactical recommendations in re-... -
The IAB, in conjunction with Pricewaterhouse Coopers, today announced their annual adspend study; they announced a £4.87bn turn over for the advertising industry, that’s 14.4% year on year growth and is the biggest rise in spend since 2007.
This is great news for us as we’re in the industry, but what does it mean for advertisers and what can we learn from the research? Well, there...
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Our omnipotent leader and country manager, Mr Robin Davies has today been featured on Exchange Wire, discussing why we should be re-thinking attribution and why the industry should be basing models more on statistical analysis.
We always have opinions and thoughts on how the market is progressing and it’s great to share these with a wider audience. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the money I spend on advertising is wasted; the trouble is...
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The latest PWC and IAB mobile adspend study has been released. This is the second mobile study that has been commissioned and it’s interesting to see how quickly the market has grown over a short period of time; Mediaplex has been looking into the mobile landscape for a while and in April 2010 we were investigating the rapid growth of the mobile market. As a...