More targeted. More personal. More effective ad serving.

Customer attention spans are short. With so much information hitting their retinas, they quickly filter out anything that isn’t relevant or which doesn’t grab their attention. That includes most advertising.

The answer, of course, is to deliver highly targeted, relevant messages to every customer. These communications may be particularly timely (a real-time update or time-limited offer). They may be tuned to each customer’s on-site behaviour. Or they may reflect previous activity and profile data.

The result is greater relevance, increased cut-through and higher results.

But you can’t do it with a plain, vanilla ad server. You need one that’s customised to your business, your customers and your products.

Dynamic messaging – creating banners without limits

Delivering targeted, real-time, compelling messages has long been the holy grail for marketers. It means you can react to changing events, capitalising on opportunities to make additional sales. You can adapt your campaign to be more relevant and compelling to customers. And you can do it all on-the-fly.

With Dynamic Messaging from Mediaplex, you can:

• Deliver real-time, adaptive advertising
• Generate new creative messaging based on changing market conditions
• And do it all while minimising production costs

Behavioural targeting – learning to be more profitable

While few customers will tell you unambiguously that they’re in the market to buy your product, they do leave plenty of clues. They spend more time on certain websites, look at specific pages, download relevant information. It doesn’t take a genius to realise that this is the ideal time to communicate your message.

Our behavioural targeting capabilities mean you can react more effectively to what your prospective customers are doing. So you can:

• Use their behaviour to incentivise a sale (with timely offers)
• Use purchase data to up-sell and cross-sell
• Show different messages to existing and prospective customers
• And give individual visitors access to specific content on your site

And that’s just the start.

Talk to us about how we can customise your ad server to your business to maximise performance and profit. » Call us on 020 8785 5850