Our Company

Mediaplex® is a technology-empowered marketing analytics and optimisation company that scientifically identifies the best way for brands to invest marketing resources for maximum ROI.  Our Software with Service approach blends a leading end-to-end data collection and management infrastructure with expert analytics consultation and media execution. 

We apply rigorous statistical analysis to our partners’ cross-channel marketing data to understand what is truly driving incremental sales and then execute the most effective digital advertising possible.  Mediaplex is the technology services division of ValueClick, Inc. (NASDAQ: VCLK), one of the world's largest and most comprehensive online marketing services companies.

 

Mediaplex solutions include:

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